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Brand Identity System

Full brand identity system including visual language, marketing collateral, and digital assets for a lifestyle brand.

BRANDING

Brand Identity System

Project Overview

A comprehensive brand identity system developed for an emerging lifestyle brand targeting urban millennials. Deliverables included logo system, packaging design, social media templates, and a full brand book.

The Challenge

The brand had no visual consistency across its touchpoints, causing confusion among customers and weakening brand recall.

Our Solution

A unified visual language was developed using a distinctive color palette and typographic system that works across print and digital. All assets were delivered as editable templates for in-house use.

Screenshots

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Tech Stack

FigmaIllustratorInDesignPhotoshop